Success for 99 Cents

How do you sell things in a time when the economy is down and people just don't want to    31   ? Try the 99 cent approach.

 

Steve Jobs, former    32    of Apple Computers, tried it and    33    saved the music industry. He    34    a standard price of 99 cents for each song that he wanted to sell on iTunes and built a successful music download company.

 

In. the 1960s，Dave Gold    35    a store that sold alcoholic drinks in southern California. He sold wine in three    36    categories: $0.79,$0.99 and $1 .49. when he saw that the 99 cent wine did best, he started selling the other two at the same price and sales went up. In 1982, he started    37    99 cent stores across the US. Today the company is    38    almost 500 million dollars and has 280 shops.

 

Why does a 99 cent price tag( 標簽)make so much success? Researchers have found out that the price ending with .99 shows a    39    price for consumers. It looks less and consumers    40    feel that they can get something back.

31.        32.        33.        34.        35.        

36.        37.        38.        39.        40.        

A. owned

B. market

C. set

D. worth

E. finally

F. several

G. buy

H. usually

I. boss

J. sell

K. lower

L price 

4. People can lease a car they cannot afford.

• A、True
  
  

• B、False
  
  

• C、Not Given
  
  

Learning From Mistakes

Lots of people dare not make mistakes (mistake)。 They fear they will be laughed at or 41 (blame)by others. They fear they will lose their money and 42(belonging) or be under heavy stress. But risks are 43 (possible)to avoid and they do pave the way towards success. Have you ever 44 (hear) of anyone who achieves success without making any mistakes?

 

So it is only 45  (nature) that making mistakes should be considered a must. You shouldn't worry about that as you 46 (probable )get lots of advantages out of your mistakes. By making mistakes, you can at least distinguish between the correct and the 47 (correct) parts of what you did. Robert Stevenson once. Said:"Our business in life is not to be 48 (success), but to continue to fail in good spirits"

 

You needn't worry about anything as long as you keep on going by 49 (wise)learning from your mistakes and 50 (try)even harder.

41.        42.         43.         44.          45.          

46.        47.         48.         49.          50.